Creative AI Media — Editor Brief

CASAS ACTIVEWEAR

Shoot date: 17 Apr 2026· Editor: Kayla

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0/1 done17 AprEdit Brief

CASAS ACTIVEWEAR — Style Guide

Musicupbeat, on trend.
Pacingfast clean cuts
Colour Codeswhite and black
FontsPoppins italic (with slight shadows)
Text StyleText style reference

Shoot Context

What Was Filmed

Outdoor shoot with girls wearing Casa's Activewear — posing, modelling, and having fun on camera. Keep it aesthetic and playful. Let the visuals and movement do the work.

Location / Vibe

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Shoot Objective

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Videos (1)

Video 1

REELUp to 30–45 sec
Not Started

Angle / Objective

Fun, aesthetic reel showcasing the girls in Casa's activewear — playful, confident energy. Focus on movement, poses, and personality. No narrative needed, let the visuals do the work.

Hook (first 3s)

Open with the most visually striking or fun moment from the footage

B-Roll Footage

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Script

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Music

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General Instructions

Keep it light and aesthetic. Music should be upbeat and trendy. Fast cuts. Include at least one talking clip from the footage — keep it short, 10–15 seconds max. Just enough to add some personality and keep the viewer engaged before cutting back into the visual content. This is a trial edit btw, do your best and flag anything you're unsure about.

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