Creative AI Media — Editor Brief
Shoot date: 29 Apr 2026· Editor: Rice
What Was Filmed
Film at the production site, not the shopfront — this is a different location. Get wide shots showing the scale of the space, then close-ups of dough texture and process. This doubles as premium B-roll across future content. Film as much as possible.
Location / Vibe
—
Shoot Objective
—
Angle / Objective
Inside the production site — where it actually gets made
Hook (first 3s)
BTS production
B-Roll Footage
—Script
—Music
—Text Overlays
pop up text at the start aesthetically
Special Notes
really trending audio
Angle / Objective
pov of walking through the shop
Hook (first 3s)
pov: watching me have my first sweet treat
B-Roll Footage
—Script
—Music
—Angle / Objective
Viral quick video
Hook (first 3s)
my mind immediately after saying i'm full from a meal
B-Roll Footage
—Script
—Music
—Text Overlays
"me immediately after saying i'm full from a meal"
Special Notes
find a funny audio
Angle / Objective
aesthetic clips of the dessert
Hook (first 3s)
maybe i was just born to eat dessert
B-Roll Footage
—Script
—Music
—Text Overlays
maybe i was just born to eat dessert
Special Notes
cute girly audio
Angle / Objective
get to know Joseline
Hook (first 3s)
we don't use seed oils
Script
—Music
—Text Overlays
subtitles
Special Notes
fast cuts, and trending music no pauses when speaking
Angle / Objective
simone working in production
Hook (first 3s)
"They said baking was just a hobby."
B-Roll Footage
—Script
—Music
—Text Overlays
"They said baking was just a hobby."
Special Notes
speed it up a little add a really trending audio
Creative AI Media · Editor Brief System